How Small Businesses Can Create Better Calls to Action Without Making Their Websites Feel Pushy
A good business website should help visitors find useful information without making them feel as though they are being pushed toward a decision. Calls to action, or CTAs, play an important role in that experience. They can point visitors toward a service, help someone request information, encourage a newsletter signup, or simply make it easier to continue exploring the website. The key is knowing when and how to use them. A CTA does not always need to say “Buy Now”…